Viewers in 2021 will spend 100 minutes per day consuming online video content, up 19% from 2019, which stood at 84 minutes.
48% of Consumers Want Videos...
48% of consumers want videos to reflect the specific products and services they own or are interested in. They find videos to be valuable to their decision-making process.
B2C or B2B That is the question...
Although video is a powerful B2C tool, especially when teamed with social media, it is also being used more by B2B companies looking to increase leads and conversions. In fact, 41% of B2B marketers are interested in exploring how videos can be added to their marketing and sales strategies in 2020.
With an increase in ROI of online videos combined with the amount of time consumers are spending watching them, it’s hardly surprising that 99% of the marketers who are currently using videos will continue to do so in 2020. On top of this, 95% of these marketers expect to increase or maintain their current spend on video marketing.
66% Video Ads Were 30 Seconds Long By The End Of 2019
Though it may seem that people attention span has gotten shorter over the past decade, video advertisements have actually gotten longer. In the third quarter of 2019 a full 66% of advertising videos were at least 30 seconds in length.